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JASPER
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the challenge
Behind The Brand Kitchen, there's a collective of people, each creative in its own way. Not for nothing we include the phrase: "Many many cooks in the kitchen...”
They are young and know what they don't like, but they came to us without a single design, so besides the name, we had to build everything from the ground up. Thankfully, The Brand Kitchen team shared many cool references and ideas and came to us with the best attitude for collaboration.
the solution
The trick here was to guide them visually, with many mood boards and look-and-feels' instances that showcased very different ideas, until we narrowed down something that would make sense to all of them.
Furthermore, it was important to dazzle them with something so bold and fun, that it would be inevitable not to crack a smile (and approve!).
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