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THE BRAND KITCHEN
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the challenge
The Brand Kitchen’s team had a vision: to craft a brand that brought their two great loves – creativity and cooking – to life. Fueled by the fast-paced energy and intensity of a kitchen, as captured in the TV show The Bear, they wanted to express how a team of creatives could operate with the same harmony, skill, and precision as a world-class culinary team.
The idea was not only to inspire but to position themselves as a collective of innovative “chefs” working in the creative realm. They dreamed of a brand that captured this high-energy kitchen vibe, blending their love of craft with the elegance and refinement of top-tier cooking.
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the solution
Inspired by the origins of the brand name, rooted in the familiarity of a highway exit taken often by its founder, the team crafted a visual story that was both nostalgic and innovative.
Roadway elements intertwined with marketing motifs, creating a visual map of Exit Five’s journey and vision. Animations brought motion to what had previously been a static digital landscape, transforming the website into a dynamic experience.
Every click and scroll engaged users, and the new mascot served as a guide, embodying the personality of the brand. This reimagined identity didn’t just set Exit Five apart – it set the entire brand in motion.
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