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SCOPE
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the challenge
Data-driven solutions can easily come across as dry or overly technical, which makes it difficult to grab people's attention and turn heads with the product itself. Scoop needed a fresh, vibrant approach to communicate its value – something unexpected that would capture curiosity and make complex insights both accessible and visually inviting.
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the solution
We set the tone with an unexpected color palette: flamingo pink and dark purple, creating a distinctive identity that stands apart in the data industry.
To bring Scoop’s story to life, we designed custom animations that distilled product functionality into simple, enticing visuals. Built on Webflow, the site empowers Scoop’s team to adapt and expand content seamlessly, maintaining flexibility as their story grows.
The result? A dynamic, approachable digital experience that elevates data from simply informative to downright irresistible.
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